Public Relations Manager, B2B

  • Growth
  • New York City, United States

Public Relations Manager, B2B

Job description

E-commerce marketplaces present a massively growing opportunity, with Amazon’s annual third-party marketplace sales alone topping $400 billion. We’re on a mission to become one of the world's biggest house of e-commerce brands. We bootstrapped Benitago profitably for 5 years, growing 100% YoY, going from building our first consumer products in our college dorms to becoming one of the best e-commerce operators in the world. We’re headquartered in New York City, in full hypergrowth, reaching millions of customers and now also backed by the world’s leading venture capital investors.


We’re looking for a Public Relations Manager, B2B to join our dynamic 95+ people team. We’re on a mission to become one of the top #25 global third-party e-commerce sellers within the next 5 years. Currently, we are in the top #10,000.


As a Public Relations Manager within our B2B team, you will manage all aspects of PR, from crafting a compelling narrative, to building out and executing upon a media strategy. Reporting to the Head of B2B Growth, you'll leverage earned media placements to grow our reputation within the Amazon seller community. Additionally, you will help to curate the Benitago profile in the context of Amazon seller/e-commerce industry events.


Amongst many exciting challenges, you will:

  • Build out Benitago’s approach to PR, including overseeing agency and contractor relationships to extend Benitago’s brand awareness amongst the Amazon seller community

  • Manage PR campaigns; including planning, pitching, and summarizing results

  • Draft and review press materials and proactively secure byline opportunities

  • Provide in-depth event research and promote Benitago representative’s placements on said events

  • Research industry trends and develop organic pitches for media

  • Spearhead innovative social media initiatives and

  • Work with executives to craft compelling submissions to secure speaking roles

What’s in it for you?

  • A competitive base salary

  • A significant equity package

  • Unlimited paid time off

  • A world-class, high-achieving, and fun team

  • The chance to be a part of one of the fastest-growing e-commerce startups in the world

Job requirements

Do you have what it takes?

  • Strong relationships with reporters in the US markets, preferably within the ecommerce or, business media industry

  • Experience conducting media outreach and creating content for social channels

  • Demonstrated expert level of writing, bringing a portfolio of secured placements

  • 3+ years of relevant experience

  • Impeccable written and verbal communication skills